There are two aspects to the Three Levels of Customer Service – one is the service experience you are able to provide to the customers; the other is the type of added value service you can offer to them.
The following behaviors indicate the levels of customer service you are offering to your customers.
Basic Service
Description
Service delivery meets the customers’ basic requirements
Service delivery meets customers’ expectations
Service delivery satisfies customers
Behaviors
Give customers attention and respect
Give full effort to meet customers’ needs
Refer customer problems that cannot be addressed to the appropriate resources in a timely manner
Support Service
Description
Service delivery delights the customers
Service delivery is better than customers’ expectations
Service delivery surprises customers
Behaviors
Uncover customers’ needs by asking appropriate questions; and build value for the customer
Check with customers to ensure that problems have been corrected and issues resolved
Develop strong long-term working relationships with customers
Respond to customer needs in a timely manner with minimal supervision
WOW! Service
Description
Service delivery adds value to the customers
Service delivery exceeds customers’ expectations
Service delivery impresses customers
Behaviors
Step up for something better
Throw in something extra
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